Perreault, William D, <br/><br/>
Learning aid for use with BasicMarketing a Gloval-Mangerial approach. 

 - 1st/ed. 
 - Chicago :  IRWIN,  1996. 
 - 22-12p.  illus (pbk)  28cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0256139911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management--c1996--Chicago--Paperback