Farese, Lois Schneider <br/><br/>
Marketing essentials. 

 - 1st/ed. 
 - New York :  Glencoe/McGraw-Hill,  c2003. 
 - xxviii, 772p.  illus. (pbk)  27cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>0078303974 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--c2003--New York--paperback