TY  - BOOK
AU  - Farese,Lois Schneider
AU  - Kimbrell,Grady
AU  - Woloszyk,Carl A.
TI  - Marketing essentials
SN  - 0078303974
PY  - 2003///
CY  - New York
PB  - Glencoe/McGraw-Hill
KW  - Marketing
KW  - c2003
KW  - New York
KW  - paperback
KW  - sears
N1  - Includes glossary and index
ER  -