Kotler, Philip <br/><br/>
Principles of marketing. 

 - 8th/ed. 
 - New Jersey :  Prentice-Hall, Inc.,  c1999. 
 - xviii, I-18p.  illus. (hb)  29cm. 
<br/><br/> Includes bibliographical ref. and index. 
<br/><br/><label>ISBN: </label>0139570020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--c1999--New Jersey--hardbound