TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0139570020
PY  - 1999///
CY  - New Jersey
PB  - Prentice-Hall, Inc.
KW  - Marketing
KW  - c1999
KW  - New Jersey
KW  - hardbound
KW  - sears
N1  - Includes bibliographical ref. and index
ER  -