Bearden, William O. <br/><br/>
Marketing principles & perspectives. 

 - 3rd/ed. 
 - Boston :  McGraw-Hill,  c2001. 
 - xxxvii, 596p.  illus. (alk. paper)  28cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072322977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--c2001--Boston--paperback