TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing principles & perspectives
SN  - 0072322977
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing--United States
KW  - c2001
KW  - Boston
KW  - paperback
KW  - sears
N1  - Includes index
ER  -