McCarthy, Edmund Jerome <br/><br/>
Essentials of marketing : a global-managerial approach. 

 - 6th/ed. 
 - Illinois :  Irwin,  c1994. 
 - xxiii, 552p.  illus. (pbk)  26cm. 
<br/><br/> Incl. bib'l ref. & indexes. 
<br/><br/><label>ISBN: </label>0256127468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--c1994--Illinois--paperback