TY  - BOOK
AU  - McCarthy,Edmund Jerome
AU  - Perreault,William JrD.
TI  - Essentials of marketing : a global-managerial approach
SN  - 0256127468
PY  - 1994///
CY  - Illinois
PB  - Irwin
KW  - Marketing
KW  - c1994
KW  - Illinois
KW  - paperback
KW  - sears
N1  - Incl. bib'l ref. & indexes
ER  -