Bearden, William O. <br/><br/>
Marketing : principle & perspectives. 

 - 1st/ed. 
 - Chicago :  Richard D. Irwin, Inc.,  c1995. 
 - xlviii, 631p.  illus. (pbk)  28cm. 
<br/><br/> Incl. index. 
<br/><br/><label>ISBN: </label>025611319X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--c1995--Chicago--paperback