TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing : principle & perspectives
SN  - 025611319X
PY  - 1995///
CY  - Chicago
PB  - Richard D. Irwin, Inc.
KW  - Marketing--United States
KW  - c1995
KW  - Chicago
KW  - paperback
KW  - sears
N1  - Incl. index
ER  -