Berkowitz, Eric N. <br/><br/>
Marketing. 

 - 1st/ed. 
 - Missouri :  The C.V. Mosby Co.,  c1986. 
 - xxv, 747p.  illus (pbk)  26cm. 
<br/><br/> Includes Bibliography & Index 
<br/><br/><label>ISBN: </label>0801606020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--c1986--Missouri--Paperback