McCarthy, Jerome E. <br/><br/>
Basic Marketing: A Managerial Approach. 

 - 7th/ed. 
 - Illinois :  Richard D. Irwin, Inc.,  c1981. 
 - xix, 762p.  illus (pbk)  25cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0256025339 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management--c1981--Illinois--Paperback