TY  - BOOK
AU  - McCarthy,Jerome E.
TI  - Basic Marketing: A Managerial Approach
SN  - 0256025339
PY  - 1981///
CY  - Illinois
PB  - Richard D. Irwin, Inc.
KW  - Marketing - Management
KW  - c1981
KW  - Illinois
KW  - Paperback
KW  - sears
N1  - Includes Index
ER  -