Kotler, Philip <br/><br/>
Marketing Management. 

 - 13th/ed. 
 - Singapore :  Pearson Prentice Hall,  c2009. 
 - 816p.  illus (np)  25cm. 
<br/><br/> Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>9710869108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management--c2009--Singapore--Newsprint