Strategic Marketing Management Cases / 
Cravens, David  W. 
 - 7th. 
 - xvi, 685p. :  illus., Bibliography, index ;  25.5cm. 
<br/><br/><label>ISBN: </label>0071123253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--2002--Boston--paperbound.