TY - BOOK AU - Cateora,Philip R. TI - International marketing T2 - The Irwin series in marketing SN - 0256139504 AV - HF1009.5 .C35 1996 U1 - 658.8/48 20 PY - 1996///] CY - Chicago PB - Irwin KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and indexes ER -