Etzel, Michael J. <br/><br/>
Marketing / 
Michael J. Etzel, Bruce J. Walker, William J. Stanton. 
 - 11th ed. 
 - 1 v. (various pagings) :  col. ill. ;  26 cm. 
 - McGraw-Hill series in marketing .
 - McGraw-Hill series in marketing .
<br/><br/> Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070189544 (paper) 
<br/><br/><label>LCCN: </label>96019807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8