Perreault, William D. <br/><br/>
Essentials of Marketing: A Global Managerial. 

 - 9th/ed. 
 - New York :  McGraw-Hill Companies,  c2003. 
 - xxxii, 624, GII  illus (pbk)  30cm. 
<br/><br/> Includes Bibliographical References & Index 
<br/><br/><label>ISBN: </label>0072464208 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--c2003--New York--Paperback