TY  - BOOK
AU  - Perreault,William D.
TI  - Essentials of Marketing: A Global Managerial
SN  - 0072464208
PY  - 2003///
CY  - New York
PB  - McGraw-Hill Companies
KW  - Marketing
KW  - c2003
KW  - New York
KW  - Paperback
KW  - sears
N1  - Includes Bibliographical References & Index
ER  -