TY  - BOOK
AU  - Futrell,Charles M.
TI  - ABC's of Relationship Selling through Service
SN  - 9780073101323
PY  - 2007///
CY  - New York
PB  - McGraw-Hill Companies
KW  - Selling
KW  - c2007
KW  - New York
KW  - Paperback
KW  - sears
N1  - Includes Index; This book trains readers on a specific, yet generic, step-by-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another, this market leader text brings a comfortable and familiar approach to the selling discipline
ER  -