Kurnit, Paul. <br/><br/>
The little blue book of marketing :  build a killer plan in less than a day / 
Paul Kurnit and Steve Lance. 
 - New York :  Portfolio,  2009. 
 - ix, 273 p. :  ill. ;  19 cm. 
<br/><br/> Describes how to create a marketing plan through the collaboration of all key players in a business, discussing objectives, priorities, budget, action steps, and other related topics. 
<br/><br/> Adult  Adult  Follett Library Resources 
<br/><br/><label>ISBN: </label>1591843057 (trade) 9781591843054 (trade) 
<br/><br/><label>LCCN: </label>2009035929 
<br/><br/><label>Nat. Bib. No.: </label>GBA9C5700  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015448720  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Leadership--Handbooks, manuals, etc.<br/>Marketing--Handbooks, manuals, etc.<br/>Leadership--Handbooks, manuals, etc.<br/>Marketing--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K844 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/02