TY  - BOOK
AU  - Kurnit,Paul
AU  - Lance,Steve
TI  - The little blue book of marketing: build a killer plan in less than a day 
SN  - 1591843057 (trade)
AV  - HF5415 .K844 2009
U1  - 658.8/02 22
PY  - 2009///
CY  - New York
PB  - Portfolio
KW  - Leadership
KW  - Handbooks, manuals, etc
KW  - Marketing
KW  - sears
N1  - Adult; Adult; Follett Library Resources
N2  - Describes how to create a marketing plan through the collaboration of all key players in a business, discussing objectives, priorities, budget, action steps, and other related topics
ER  -