TY  - BOOK
AU  - Bhargava,Rohit
TI  - Personality not included: why companies lose their authenticity--and how great brands get it back 
SN  - 0071545212 (alk. paper)
AV  - HF5415.1255 .B47 2008
U1  - 658.8/27 22
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Authenticity (Philosophy)
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -