TY - BOOK AU - Sugars,Bradley J. TI - Instant profit T2 - Instant success SN - 0071466681 (alk. paper) AV - HD2341 .S84 2006 U1 - 658.02/2 22 PY - 2006/// CY - New York PB - McGraw-Hill KW - Profit KW - Small business KW - Management N1 - Includes bibliographical references (p. 85); Introduction -- How to use this book -- Charlie discovers that profit is king -- Determine your current situation -- Your profit chase starts with you -- The 4 M's of profit : management : money : marketing : merchandise -- Testing and measuring -- Conclusion -- Getting into action ER -