Services marketing 
Lovelock, Christopher H. 
 - 7th ed. 
 - Singapore:  Pearson Education South Asia Ptd Ltd.  c2011. 
 - illus. ; (np) ;  648 p.  27 cm. 
<br/><br/><label>ISBN: </label>9789810696610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Profession's -- - marketing--c2011.--Singapore.--Newsprint