Advertising and promotion: An integrated marketing communications perspective 
Belch, George E. 
 - New York:  Mc Graw-Hill Co.,  c2012. 
 - illus. ; (np) ;  xxxv,769p.  27 cm. 
<br/><br/><label>ISBN: </label>9781259010408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--c2012--Newyork--Newsprint