TY  - BOOK
TI  - Integrated advertising, promotion and marketing communication
SN  - 9789810696573
PY  - 2012///
CY  - New Jersey
PB  - Pearson Prentice Hall, Inc.
KW  - Communication in marketing. Advertising
KW  - c2012
KW  - New Jersey
KW  - Newsprint
KW  - sears
ER  -