Grewal, Dhruv. <br/><br/>
Marketing / 
Dhruv Grewal, Michael Levy. 
 - 2nd ed. 
 - Boston :  McGraw-Hill Irwin,  c2010. 
 - xxxv, 683 p. :  ill. (chiefly col.), col. maps ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 625-656) and indexes. 
<br/><br/><label>ISBN: </label>0073380954 (alk. paper) 9780073380957 (alk. paper) 
<br/><br/><label>LCCN: </label>2008053218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .G675 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8