Allora, Ralph,  1967- <br/><br/>
Winning sales letters--from prospect to close / 
Ralph Allora. 
 - New York :  McGraw-Hill,  c2009. 
 - xiv, 223 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>The essentials : sound letter structure -- Letter-perfect rules -- Deal-makers -- The art of text and e-mail -- Writing for each sales stage -- The cheat sheet : an English refresher -- Sample letters. 
<br/><br/><label>ISBN: </label>0071628118 (alk. paper) 9780071628112 (alk. paper) 
<br/><br/><label>LCCN: </label>2009011084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic mail messages.<br/>Sales letters.<br/>Selling.
<br/><br/><label>LC Class. No.: </label>HF5730  / .A56 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/1