TY  - BOOK
AU  - Allora,Ralph
TI  - Winning sales letters--from prospect to close
SN  - 0071628118 (alk. paper)
AV  - HF5730 .A56 2009
U1  - 658.8/1 22
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Electronic mail messages
KW  - Sales letters
KW  - Selling
N1  - Includes index; The essentials : sound letter structure -- Letter-perfect rules -- Deal-makers -- The art of text and e-mail -- Writing for each sales stage -- The cheat sheet : an English refresher -- Sample letters
ER  -