Ramos, Andreas. <br/><br/>
Search engine marketing / 
Andreas Ramos, Stephanie Cota. 
 - New York :  McGraw-Hill,  c2009. 
 - xx, 267 p. :  ill., maps ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/> A comprehensive guide to search engine marketing that covers the buying cycle, Unica, KPIs, analytics, Google, search engine optimization, pay-per click, and other related topics. 
<br/><br/> Adult  Adult  Follett Library Resources 
<br/><br/><label>ISBN: </label>0071597336 9780071597333 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2008041748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Electronic commerce.<br/>Internet advertising.<br/>Internet marketing.<br/>Web search engines.<br/>Advertising.<br/>Electronic commerce.<br/>Internet marketing.<br/>Web search engines.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .R357 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/72