TY  - BOOK
AU  - Ramos,Andreas
AU  - Cota,Stephanie
TI  - Search engine marketing
SN  - 0071597336
AV  - HF5415.1265 .R357 2009
U1  - 658.8/72 22
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Communication in marketing
KW  - Electronic commerce
KW  - Internet advertising
KW  - Internet marketing
KW  - Web search engines
KW  - Advertising
KW  - sears
N1  - Includes index; Adult; Adult; Follett Library Resources
N2  - A comprehensive guide to search engine marketing that covers the buying cycle, Unica, KPIs, analytics, Google, search engine optimization, pay-per click, and other related topics
ER  -