TY - BOOK AU - Babin,Barry J. AU - Harris,Eric G. TI - Consumer behavior SN - 9789814624510 AV - HF5415.32 .B335 2016 U1 - 658.8/342 23 PY - 2014///] CY - Boston, MA PB - Cengage Learning KW - Consumer behavior KW - Textbooks KW - fast KW - Consommateurs KW - Comportement KW - ram KW - lcgft N1 - Cover title; Includes Internet access; Includes bibliographical references (pages 352-372) and indexes ER -