Küng, Lucy, <br/><br/>
Strategic management in the media :  theory to practice / 
Lucy Küng. 
 - Third edition. 
 - xvii, 262 pages ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/> "Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"-- 
<br/><br/><label>ISBN: </label>9781529773699 9781529773705 
<br/><br/><label>LCCN: </label>2023938645 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management. <br/>Strategic planning.