Weigold, Michael F. <br/><br/>
Contemporary advertising and integrated marketing communications / 
Michael D. Weigold, William F. Arens. 
 - Seventeenth edition. 
 - New York, NY :   MCGraw Hill,   2024. 
 - xxxi, 704 pages :  color illustrations ;  28 cm.  
<br/><br/> Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9781266077098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. 
<br/><br/><label>Dewey Class. No.: </label>659.1