TY  - BOOK
AU  - Weigold, Michael F.
TI  - Contemporary advertising and integrated marketing communications
SN  - 9781266077098
U1  - 659.1 
PY  - 2024///
CY  - New York, NY : 
PB  - MCGraw Hill, 
KW  - Advertising.
N1  - Includes bibliographical references and index.
ER  -