Belch, George E.  <br/><br/>
Advertising and promotion /   An integrated marketing communications perspective : 
George E. Belch, Michaela A. Belch  
 - 13th  
 - New York :  Mc Graw Hill,   2024 
 - xvii, Iv. (various pages) :   illustrations, ;  28 cm.  
<br/><br/> Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9781266090608 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Advertising -- 2. Communication in Marketing -- 3. Sales Promotion -- 
<br/><br/><label>Dewey Class. No.: </label>659.1