TY  - BOOK
AU  - Belch, George E. 
TI  - Advertising and promotion / : An integrated marketing communications perspective 
SN  - 9781266090608
U1  - 659.1 
PY  - 2024///
CY  - New York
PB  - Mc Graw Hill, 
KW  - 1. Advertising -- 2. Communication in Marketing -- 3. Sales Promotion --
N1  - Includes bibliographical references and index.
ER  -