TY - BOOK TI - Experimental psychology SN - 9789814384162 PY - 2012/// CY - Singapore PB - Cengage Learning Asia Pte. Ltd. KW - Psychology, experimental, Learning,psychology of motivation KW - c2012 KW - Singapore KW - Newsprint KW - sears N1 - Experimental psychologists use scientific methods to collect data and perform research. Often, their work builds, one study at a time, to a larger finding or conclusion. Some researchers have devoted their entire career to answering one complex research question. These psychologists work in a variety of settings, including universities, research centers, government agencies and private businesses. The focus of their research is as varied as the settings in which they work. Often, personal interest and educational background will influence the research questions they choose to explore. In a sense, all psychologists can be considered experimental psychologists since research is the foundation of the discipline, and many psychologists split their professional focus among research, patient care, teaching or program administration. Experimental psychologists, however, often devote their full attention to research - its design, execution, analysis and dissemination. Those focusing their careers specifically on experimental psychology contribute work across subfields. For example, they use scientific research to provide insights that improve teaching and learning, create safer workplaces and transportation systems, improve substance abuse treatment programs and promote healthy child development. Keyword: research, analysis, data ER -