O'Reilly, Norm,  1973- <br/><br/>
Public-private partnerships in physical activity and sport / 
Norm O'Reilly and Michelle K. Brunette. 
 - Champaign, IL :  Human Kinetics,  c2013. 
 - 232 p. :  ill. ;  26 cm. 
 - Physical activity intervention series .
 - Physical activity intervention series. .
<br/><br/>Includes bibliographical references (p. 213-221) and index. 
<br/><br/>Finding consensus in how to develop partnerships -- The partnership protocol -- The basics of messaging and marketing in physical activity and health -- The value of sponsorship in physical activity and health -- Fundraising (working title) -- Philanthropy (working title) -- Role models in physical activity, sport participation, and health : the case of Elia Saikaly and finding life -- Partnership champions -- Leveraging corporate social responsibility (CSR) to partner with corporations -- Partnership perspectives : global, national, community -- Applying partnership guidelines in physical activity and health -- Challenges in creating effective partnerships : bias, controversy, failure. 
<br/><br/><label>ISBN: </label>1450421873 (print) 9781450421874 (print) 
<br/><br/><label>LCCN: </label>2012031836 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Physical Fitness.<br/>Exercise.<br/>Health Promotion.<br/>Public-Private Sector Partnerships.<br/>Sports.
<br/><br/><label>LC Class. No.: </label>RA781  / .O74 2013 
<br/><br/><label>Dewey Class. No.: </label>613.7 
<br/><br/><label>National Library of Medicine Call No.: </label>QT 255