TY  - BOOK
AU  - O'Reilly,Norm
AU  - Brunette,Michelle K.
TI  - Public-private partnerships in physical activity and sport
T2  - Physical activity intervention series
SN  - 1450421873 (print)
AV  - RA781 .O74 2013
U1  - 613.7 23
PY  - 2013///
CY  - Champaign, IL
PB  - Human Kinetics
KW  - Physical Fitness
KW  - Exercise
KW  - Health Promotion
KW  - Public-Private Sector Partnerships
KW  - Sports
N1  - Includes bibliographical references (p. 213-221) and index; Finding consensus in how to develop partnerships -- The partnership protocol -- The basics of messaging and marketing in physical activity and health -- The value of sponsorship in physical activity and health -- Fundraising (working title) -- Philanthropy (working title) -- Role models in physical activity, sport participation, and health : the case of Elia Saikaly and finding life -- Partnership champions -- Leveraging corporate social responsibility (CSR) to partner with corporations -- Partnership perspectives : global, national, community -- Applying partnership guidelines in physical activity and health -- Challenges in creating effective partnerships : bias, controversy, failure
ER  -