Fisk, Raymond P. <br/><br/>
Service Marketing :  An Interactive Approach / 
Fisk, Raymond P. 
 - 4th./ed. 
 - xxiii, 261p. :  illus. ;  25.5 cm. 
<br/><br/><label>ISBN: </label>9789814624541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--2014--Philippines--newsprint.