Advertising promotion and other aspects of integrated marketing communications / 
Terence A. Shimp, J. Craig Andrews. 
 - xxii, 729 pages :  ; illus. ; (pbk) ; includes glossary, refernces, index. ;  26 cm. 
<br/><br/><label>ISBN: </label>9789814624558 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. Sales promotions, Communication in marketing--c2014--Singapore--Newsprint.