Martin, Amy Jo, 1979-

Renegades write the rules : how the Digital Royalty use social media to innovate / Amy Jo Martin. - 1st ed. - San Francisco : Jossey-Bass, c2012. - x, 207 p. : ill. ; 24 cm.

Includes index.

Amy Jo Martin, the founder and CEO of Digital Royalty, discusses how she has guided her company to use social media.

Adult Adult Follett Library Resources

1118340515 9781118340516 (trade)

2012027171


Digital Royalty (Firm)
Digital Royalty (Firm)


Digital communications--Social aspects.
Internet in public relations.
Social media.
Digital communications--Social aspects.
Internet in public relations.
Social media.

HM742 / .M354 2012

659.20285/4678