TY  - BOOK
AU  - Malham,Howell Jr
TI  - I have a strategy (no you don't): the illustrated guide to strategy 
SN  - 9781118484203 (cloth)
AV  - HD30.28 .M333 2013
U1  - 658.4/012 23
PY  - 2013///]
CY  - San Francisco
PB  - Jossey-Bass
KW  - Strategic planning
N1  - Includes bibliographical references (p. 213-214)
ER  -