Gillespie, Kate.

Global marketing / Kate Gillespie, H. David Hennessey. - 3rd ed. - Singapore ; Mason, OH : South-Western Cengage Learning, c2013. - xxiv, 543 pages. : ; illus.; (np) ; 26 cm.

Includes bibliographical references (p. 531-553) and indexes.

1439039437 9789814510561

2009937990


Export marketing.
Export marketing--Management.
Export marketing--c2013--Singapore--newsprint.

HF1416 / .G54 2011

658.8/4