Gillespie, Kate.
Global marketing /
Kate Gillespie, H. David Hennessey.
- 3rd ed.
- Singapore ; Mason, OH : South-Western Cengage Learning, c2013.
- xxiv, 543 pages. : ; illus.; (np) ; 26 cm.
Includes bibliographical references (p. 531-553) and indexes.
1439039437 9789814510561
2009937990
Export marketing.
Export marketing--Management.
Export marketing--c2013--Singapore--newsprint.
HF1416 / .G54 2011
658.8/4