TY  - BOOK
TI  - Product management essentials: tools and techniques for becoming an effective technical product manager 
SN  - 9781484233023 (hard : alk. paper)
PY  - 2017///
CY  - New York, NY
PB  - Springer Science+Business Media
N1  - Includes index; Introduction --  Guiding principles --  The end-to-end product journey --  Industry spotlight : Q&A with Umesh Unnikrishnan --  Understand the software stack --  SQL quickstart --  Industry spotlight: Q&A with Vivek Bhupatiraju --  Analytics are everything --  Software development methodologies --  Industry spotlight: Q&A with Sean Ammirati --  Deconstructing system design --  Mindful UX --  Industry spotlight: Q&A with Leslie Shelton --  Rapid prototyping --  The good, the bad, and the unusable --  Industry spotlight: Q&A with Daniel Csonth --  Playing the part --  Product strategy --  Industry spotlight: Q&A with Amelia Crook --  Crossing the finish line --  Industry spotlight: Q&A with Romy Macasieb
N2  - "Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you'll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management." -- Provided by publisher
UR  - https://drive.google.com/file/d/1h3PhFUlQRt93i8A02SNOtWjxR3cu5YJZ/view?usp=sharing
ER  -