TY  - BOOK
AU  - Ocvirk,Gorazd
TI  - Strategic management of market niches: a model framework 
SN  - 9783658203634
PY  - 2017///
CY  - New York, NY
PB  - Springer Berlin Heidelberg
KW  - Business
KW  - sears
KW  - Market segmentation
KW  - Research
KW  - Strategic planning
N2  - Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field
UR  - https://drive.google.com/file/d/1COrAC2IoYIots1GnG0gPoovgyUY8YQuM/view?usp=sharing
ER  -