Pride, William M. <br/><br/>
Marketing :  Basic Concepts and Decisions. 

 - 5th./ed 
 - xxx, 766p  illus., index  25.5cm. 
<br/><br/><label>ISBN: </label>0395357101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Boston--1987--hardbound